In 1996, an Aussie skier had a bold ambition – to feel ten years younger so he could ski all day, party all night and be ready the next morning do it all again.
His starting point was the knowledge that improved blood circulation would supply more oxygen to his muscles, helping them work harder for longer and recover faster. So he consulted with NASA and other experts to confirm he was on to something. Turns out he was.
Soon word got out that there were these things called SKINS that improved your power, speed, stamina and recovery. Pro athletes were the first to start wearing them. Before long, amateur athletes joined the party.
Mizuno USA, Inc.’s roots stem from its parent company Mizuno Corporation. Mizuno Corporation was established in Osaka, Japan in 1906 by Rihachi Mizuno. Today, Mizuno USA is located in Norcross, GA and continues to manufacture and distribute high quality golf, baseball, softball, running, track & field and volleyball equipment, apparel, and footwear.
Since our founding, we have taken special pride and pleasure in being able to participate in the exciting world of sports and providing sports equipment of the highest quality. Each and every one of us is guided by the ideal of true sportsmanship. That was true over 100 years ago and is still true today. It is evident in our corporate philosophy which, simply stated, is “Contributing to society through the advancement of sporting goods and the promotion of sports.”
Our product development strategy is to create products with features that enhance athlete performance and are unique to only Mizuno. These technological advancements make our sporting equipment and apparel go the extra mile and keep you in tip top playing form no matter the sport or the conditions. We believe in making products that work in harmony with your body, helping you to be the best athlete you can be.
If you spent a day with us at blueseventy you would learn a couple things; that we’re a small team committed to open water swimming, that we don’t cover our suits in gimmicks and we certainly don’t believe in the pseudo-science that other companies push out from so called official studies. We’d rather go off real info, like which suits are chosen by swimmers and professional athletes that test them.
We’ve spent 20 years developing and constantly tweaking our patterns to get a fit that works with the swimmer. Not against them. It’s that superior fit that leads to better performance and comfort in the water so our pro athletes emerge first from the water at every iconic race in the world including the Olympics and World Championships over every distance. That’s our measuring stick. And for this reason we are chosen by more swimmers than any other brand.
Oakley was created for world-class athletes, those who see the limits of possibility as just another challenge. Their dedication drives us to look beyond the conventional ideas of industry standards. It’s in our DNA to identify problems, create inventions, and wrap those inventions in art. And simply to make things better than anyone thought possible.